A bright, playful brand identity website, and online shop to launch a self-service dog wash.
Team
Illustration, Ilyn Wong
Shopify Dev, Liam Carroll
Services
Branding
UX/UI
Tools
Figma
Readymag
Client
Client
A bright, playful brand identity website, and online shop to launch a self-service dog wash.
Services
Branding
UX/UI
Tools
Figma
Readymag
Client
Client
Dog Wash A-Go-Go needed branding and a site that felt as playful as the concept itself—a self-service dog wash in Neukölln, paired with a small retail shop for dogs and their humans.
As a freelancer, I worked directly with the founder to create her dream branding, with elements that could be easily used by her for ads, socials, and POS signage. The logotype with it's wavy letterforms and the bold blue-and-yellow palette (because those are the colours dogs see best) stand out wherever they're implemented.
Dog Wash A-Go-Go needed branding and a site that felt as playful as the concept itself—a self-service dog wash in Neukölln, paired with a small retail shop for dogs and their humans.
As a freelancer, I worked directly with the founder to create her dream branding, with elements that could be easily used by her for ads, socials, and POS signage. The logotype with it's wavy letterforms and the bold blue-and-yellow palette (because those are the colours dogs see best) stand out wherever they're implemented.
Alongside designing signage for the shops facade, I also created the website, which linked to an on-brand shopify store.
After initially designing + implementing a more simple one-pager, I gathered feedback and realised the "self-service dog wash" concept is new to Berlin, and needed explaining. So I redesigned the whole thing, adding lots of images of the actual tools/space, in a collage-style which kept it feeling fun (but also informative.
The result carries the same energy from the storefront signage, to the website, to the shopify online store, giving customers a clear, friendly way to find everything they need for their dog.
Alongside designing signage for the shops facade, I also created the website, which linked to an on-brand shopify store.
After initially designing + implementing a more simple one-pager, I gathered feedback and realised the "self-service dog wash" concept is new to Berlin, and needed explaining. So I redesigned the whole thing, adding lots of images of the actual tools/space, in a collage-style which kept it feeling fun (but also informative.
The result carries the same energy from the storefront signage, to the website, to the shopify online store, giving customers a clear, friendly way to find everything they need for their dog.
