As Ostrom's sole in-house designer, I took the app from simple usage tracker to full home energy management platform…
…while also shaping the branding and delivering design across product and marketing.
Role
UX/UI
Branding
Socials
Print
Tools
Figma
Adobe Suite
Webflow
Notion
Client
Ostrom
Ostrom App
I joined Ostrom in 2021, and as the sole designer, I designed their energy-management app from scratch.
What started as a simple tool to help users understand their energy use grew into a full energy management platform, now integrating smart features like EV charging, heating, and solar panels—all in one cohesive, easy-to-use experience.
(full case study coming soon)
App Store Rating
4.8/5
Downloads
100k+
Alongside the app, I continued to develop the brand into a consistent, approachable look across social media, ad campaigns, partner communications, and merch.
